Professional Standards

1. Introduction

GreenTree Advisory Ltd is committed to maintaining the highest professional standards in all our expert network consulting services. These Professional Standards define our ethical guidelines, quality commitments, and operational principles that govern how we connect UK businesses with specialist expertise.

As a network-based consultancy established in 2025, we operate with complete transparency about our capabilities and adhere to strict professional conduct standards that ensure client value and expert integrity.

2. Our Expert Network Model

GreenTree Advisory operates as an expert network orchestrator, connecting businesses with specialist consultants rather than delivering services through in-house teams:

Network-Based Approach

• Expert Matching: We carefully match client requirements with qualified specialists from our network
• Quality Assurance: All network experts undergo rigorous vetting for qualifications, experience, and professional standing
• Project Coordination: We manage project scope, timelines, and deliverables while experts provide specialist knowledge
• Transparent Positioning: We clearly communicate our role as network facilitators, not direct service providers

Authentic Business Representation

• New Business Transparency: We openly acknowledge our 2025 establishment and growing network
• No False Claims: We do not fabricate historical performance data or claim completed projects that don't exist
• Capability Focus: We emphasize network access and expert connections rather than internal track records
• Honest Metrics: All statistics reflect genuine market data, network capacity, or regulatory context

3. Expert Selection and Vetting

We maintain rigorous standards for all experts within our network to ensure client value and professional integrity:

Qualification Requirements

• Professional Credentials: Relevant degrees, certifications, and industry qualifications
• Experience Verification: Minimum 5+ years of specialist experience in their domain
• Reference Checks: Professional references and previous client testimonials where available
• Continuous Assessment: Ongoing evaluation of expert performance and client feedback

Ethical Standards

• Confidentiality: All experts bound by strict non-disclosure agreements
• Conflict of Interest: Mandatory disclosure of any potential conflicts with client organizations
• Professional Conduct: Adherence to relevant professional body standards and codes of conduct
• Intellectual Property: Respect for client IP and proprietary information

4. Quality Assurance Framework

We implement comprehensive quality measures to ensure consistent service delivery across all engagements:

Project Management Standards

• Clear Scope Definition: Detailed project objectives, deliverables, and success criteria
• Timeline Management: Realistic scheduling with regular milestone reviews
• Communication Protocols: Structured reporting and client update procedures
• Quality Checkpoints: Regular review meetings and deliverable assessments

Deliverable Standards

• Professional Presentation: All reports and recommendations delivered to professional standards
• Evidence-Based Insights: Recommendations supported by relevant data and market research
• Actionable Outcomes: Practical advice that clients can implement effectively
• Follow-Up Support: Post-delivery assistance to ensure successful implementation

5. Client Service Commitments

We pledge specific service standards to ensure exceptional client experiences:

Response Times

• Initial Enquiries: Response within 24 hours during business days
• Project Proposals: Detailed proposals delivered within 5 business days
• Expert Matching: Suitable expert recommendations within 3-5 business days
• Urgent Requests: Expedited response for time-critical business needs

Communication Standards

• Regular Updates: Weekly progress reports during active engagements
• Transparent Pricing: Clear cost structures with no hidden fees
• Change Management: Formal processes for scope changes or timeline adjustments
• Feedback Integration: Client input actively incorporated into project delivery

6. Ethical Business Practices

Our operations are governed by strict ethical principles that ensure integrity in all business relationships:

Client Relationships

• Honest Positioning: Transparent communication about our network model and capabilities
• Conflict Prevention: Proactive identification and management of potential conflicts
• Fair Pricing: Competitive rates that reflect genuine value provided
• Confidentiality: Absolute protection of client information and business intelligence

Expert Relationships

• Fair Compensation: Appropriate remuneration for expert time and expertise
• Professional Support: Administrative and project management support for network experts
• Growth Opportunities: Access to varied projects and professional development
• Mutual Respect: Recognition of expert knowledge and professional standing

7. Regulatory Compliance

We maintain full compliance with all applicable UK regulations and professional standards:

Legal Compliance

• Company Registration: Fully registered UK limited company with Companies House
• Tax Obligations: Complete compliance with HMRC requirements and VAT registration
• Employment Law: Adherence to UK employment regulations for any staff members
• Contract Law: Professional service agreements that protect all parties

Industry Standards

• Professional Bodies: Alignment with relevant consulting and advisory organization standards
• Data Protection: Full GDPR compliance for all data processing activities
• Insurance Coverage: Comprehensive professional indemnity and public liability insurance
• Anti-Bribery: Strict anti-corruption policies and procedures

8. Continuous Improvement

We are committed to evolving our standards and capabilities as our network grows:

Performance Monitoring

• Client Feedback: Regular satisfaction surveys and performance reviews
• Expert Evaluation: Ongoing assessment of network expert performance
• Process Refinement: Continuous improvement of our operational procedures
• Quality Metrics: Tracking of key performance indicators and service standards

Professional Development

• Industry Knowledge: Staying current with consulting best practices and market trends
• Technology Integration: Leveraging technology to enhance service delivery
• Network Expansion: Careful growth of our expert network across all service areas
• Innovation: Exploring new approaches to expert network consulting

9. Complaint Resolution

We maintain formal procedures for addressing any concerns about our service standards:

Complaint Process

• Initial Response: Acknowledgment within 24 hours of receiving any complaint
• Investigation: Thorough review of all circumstances and evidence
• Resolution: Fair and timely resolution with appropriate remedial action
• Prevention: Implementation of measures to prevent similar issues

Escalation Options

• Management Review: Senior management involvement for serious concerns
• Independent Mediation: Third-party mediation services where appropriate
• Professional Bodies: Access to relevant professional organization complaint procedures
• Legal Remedies: Clear information about legal options where applicable

10. Contact Our Professional Standards Team

If you have questions about our professional standards, wish to provide feedback, or need to raise a concern about our services, please contact us:

We welcome feedback about our services and are committed to maintaining the highest professional standards in all our expert network consulting activities.

Professional Memberships:
We maintain alignment with the Institute of Consulting (IC) guidelines and other relevant professional consulting organizations to ensure our standards meet industry expectations.